Going viral – the dark side of occupation

My second blog post What is occupational therapy? has been viewed nearly 40,000 times, and shared on Facebook about 20,000 times.  This caught me completely unaware and still continues to amaze me because there are so many blogs out there waiting to be read.


This website shows live internet activity stats, as I write this 2,963,172 blog posts have been written today and it’s nearly 3pm.  You can see the number of internet users, the number of tweets sent, google searches and the number of Facebook users.  It’s mind boggling!  We really are spending a lot of time doing online occupations.

Our occupations are pretty much always seen as positive and good for health and well being, but ‘The Dark Side of Occupation’ is a concept created and being developed by Dr Rebecca Twinley.  Find out more here.  There are occupations that can be considered not so good for you for various reasons, graffiti for example is a crime, and drinking and drug taking in excess are bad for health.  My experience of going viral lead me to consider the benefits and difficulties of doing so, and I started to reflect on the downside of going viral as the dark side of occupation.

So when my blog went viral I was pretty much ecstatic, lots and lots of people were reading my blog post, which was only my second post and had sat alone and unread for about three weeks.  It made me feel elated, people liked what I had written, people related to how I had described occupational therapy.  Somebody at New Zealand OT Insight magazine asked me if they could publish it.  Shoshanah Shear asked me to guest blog, and Michael Iwama of the Kawa Model liked it too.  Occupational therapists from all over the world were contacting me, and others who weren’t related to the profession.  Suddenly I was a somebody in occupational therapy, I was contributing, commenting and collaborating with the global occupational therapy community.


Fantastic?  Well this is where the dark side comes in.  As somebody living with and beyond cancer I need to be reducing stress in my life.  I need to be investing time and effort in sleeping well and relaxing.  I need a work life balance and I need to prioritise things that keep me well, like exercise, cooking healthy meals, mindfulness and my hobbies.  All these things enable my parasympathetic nervous system to do it’s thing and heal and repair my body, and allow my killer cells to go after cancer cells in my body.

I was new to posting on social media, and wasn’t quite ready for the world to know about my cancer diagnosis.  (Yes I know I had written about having cancer, but it took a while to click the publish button, my finger hovered over it for some time before I published and I never expected so many people to read it!).  I also wasn’t ready to do so much public commenting, I was just building up gently to having an online presence.

So going viral wasn’t always a positive and productive experience for me.  First I had to stress out about if I had actually gone viral or not.  What figure equaled viral status?  It seems there is no number, if very few people were reading a blog and then thousands were that constituted going viral.

Then I had people contacting me on all manner of platforms: email, messenger, Facebook, Twitter, LinkedIn, blog comments, I had to manage this daily and keep track of it all and reply to people.  This was time consuming, and difficult to manage.  It wasn’t productive as I’m in the process of setting up a little local business, and correspondence from all over the world wasn’t going to make me any money!  Yet the compelling intrinsic motivation to correspond and use this platform to try and promote occupational therapy further was driving me.  This drive dominated over any of the activities and routines I needed to do to keep myself well, and obtain local business to make a living.


I wasn’t sleeping, watching my blog stats go up became an obsession.  I just wasn’t present, and I was being mindless, not mindful, I was stuck in the virtual world. On the busiest day one person was viewing my blog every ten seconds.  I kept checking the stats, staring at my screen, it was like watching the figures go up on a really popular government petition.  As people in the UK started to go offline and to sleep, Americans, Australians and New Zealanders would come online.  So I’d go on checking my stats late into the night and throughout the night if I woke up.  This practice did not promote sleep, and really upset my sleep pattern, which is not good for my immune system.

Going viral was a buzz, I cannot say it wasn’t, but it did not lead to good health and well being, so my experience of going viral was definitely an insight for me to the dark side of occupation.

Although we all put things out there wanting them to be seen, ‘liked’, shared and read nothing can really prepare us for when they become popular, take off and cannot be reined in.

But don’t worry, carry on reading this and sharing it, I’m prepared now.  Going viral again cannot compare to the soaring feeling and obsession of it happening the first time.